US$185 billion market capitalisation for Tesla It is most instructive to consider the extraordinary growth and success of Tesla. The company was founded in 2003. By June 2020, it had a market capitalisation of US$185 billion, making it the second biggest automotive company (by market cap) on earth in just 17 years. The largest is […]

US$185 billion market capitalisation for Tesla It is most instructive to consider the extraordinary growth and success of Tesla. The company was founded in 2003. By June 2020, it had a market capitalisation of US$185 billion, making it the second biggest automotive company (by market cap) on earth in just 17 years. The largest is Toyota, which was founded in 1936.Clearly, some of this market capitalisation is based on estimates of future car sales rather than current car sales, given that in car sales – Tesla ranks seventh. That said, being the seventh largest automotive company in the world after 17 years is good going by any standards – other than perhaps those of Elon Musk.So, why has Tesla been so successful? One contributing factor is the tangible difference between Tesla and most of its competitors.  Tesla offers: A 100% electric only motor – ensuring that at least for now…