50% increase to 32% using a small plate Eating big is all too common in Australia as, indeed, it is in the United States – CLICK HERE. In fact, some 60% of adults in both countries are now overweight or obese. The habit of overeating is all too evident at a smorgasbord. To counter this […]

50% increase to 32% using a small plate Eating big is all too common in Australia as, indeed, it is in the United States – CLICK HERE. In fact, some 60% of adults in both countries are now overweight or obese. The habit of overeating is all too evident at a smorgasbord. To counter this – or at least examine strategies for persuading smorgasbord users to consume less, one study presented a sign reading ‘People with big dishes are inclined to eat more’.The use of the sign saw a 50% increase in the number of people opting for a small plate. This resulted in nearly a third of people doing so. Those people consumed less, thereby, benefiting their waistlines and the restaurant’s bottom line. This significant behaviour change and the favourable outcome was achieved without patrons being told to eat less or lecturing them on the benefits of doing so.Patrons…