make it real today

opportunity 147 of 150 There is a discussion in Australia today regarding whether first home buyers should be able to access their superannuation to buy their first home. This capability is already open to home buyers in other parts of the world. To me, this suggestion is absurd in a country where house prices are […]

opportunity 147 of 150 There is a discussion in Australia today regarding whether first home buyers should be able to access their superannuation to buy their first home. This capability is already open to home buyers in other parts of the world. To me, this suggestion is absurd in a country where house prices are already out of control. The availability of more money will simply serve to drive house prices up further. This proposal does, however, have one attractive feature. It helps to make superannuation more immediately relevant to young people. I have researched superannuation saving behaviour in depth, and on numerous occasions. A consistent finding among young people has been a lack of awareness and interest in their superannuation. I have found that the majority of people under 45 struggle to identify which business manages their superannuation, let alone how much they have accumulated, or the return on…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE