The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important Stories have been found time and again in research as a powerful vehicle for: – Communicating a message – Creating […]

The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important Stories have been found time and again in research as a powerful vehicle for: – Communicating a message – Creating a connection – Taking people to an emotional place – Helping people escape the day to day Consider these two commercials from the 1980’s: – https://www.youtube.com/watch?v=SswMzUWOiJg – https://www.youtube.com/watch?v=ZzUm0wqhE7E&list=PL58827C38E412E17D Both of these commercials tell a story and tell it in a way that transports the viewer to an emotional place, helping them momentarily escape the day to day and engage with a message Transporting people to another place can make them much more receptive to making a purchase. This issue is discussed at length for members of THE D. JOHN CARSLON NETWORK