managing consumer behaviour – tip 4

The power of RELATIVE We have all seen these types of illusions.   These types of illusions tell us two things. Firstly that our eyes deceive us and secondly that we see everything in the context of the surrounding stimuli. More often that we would like to think, the things we see do not represent […]

The power of RELATIVE We have all seen these types of illusions.   These types of illusions tell us two things. Firstly that our eyes deceive us and secondly that we see everything in the context of the surrounding stimuli. More often that we would like to think, the things we see do not represent the fact or the reality and very often we are not even sure what the reality is. What we do know however is that we see, hear, smell and feel everything in the context of the surrounding environment. Everything is relative. If you live in Gaza, a week in Bagdad might be a holiday. If you live in Perth, a week in bali might be a holiday, but if you life in Paris you might expect something more. A $250,000 car is no more extravagant for a multi millionaire than a $25,000 car is for…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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