opportunity 76 of 150 Thinking differently can be a real opportunity in marketing – and, indeed, life in general. There is certainly real potential in businesses, or at least for business people, to master tribalism. If you have ever been, like I have, to the MCG to watch Collingwood play Fremantle (or indeed any team), […]

opportunity 76 of 150 Thinking differently can be a real opportunity in marketing – and, indeed, life in general. There is certainly real potential in businesses, or at least for business people, to master tribalism. If you have ever been, like I have, to the MCG to watch Collingwood play Fremantle (or indeed any team), you will understand the concept of tribalism. The same can certainly be said about soccer teams in Europe and other parts of the world. Those who study conflict in the Middle-East or Africa often highlight the impact of tribalism. Rwanda was destroyed by tribalism, and I would argue that the Jews and Palestinians are reacting tribally toward each other. Many, including me, would argue that these are examples of tribalism that is less than constructive and, most certainly, less than appealing. But tribalism also has its positive side and outcomes including: A strong sense of…