are we missing opportunities?

3 lessons for developers and the rest of us Far be it from me to question the decisions of some very successful businesses, but I do find myself bemused by two reports in today’s media The first detailed the large number of apartment developments moving ahead in Perth and the large number of units in […]

3 lessons for developers and the rest of us Far be it from me to question the decisions of some very successful businesses, but I do find myself bemused by two reports in today’s media The first detailed the large number of apartment developments moving ahead in Perth and the large number of units in some of these developments – 214 in the headline development The second report detailed in increase in rental vacancies in Perth to 4.2% or 6500, well above the average of 3%. This report also commented on the falling rents in Western Australia due to increased vacancies While I appreciate that my analysis might be simplistic and while I know that the developers concerned have impressive track records, I also found that this situation conflicted with principles articulated in a book I am reading about Steve Jobs The principles I am referring to are as follows:…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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