THE MEDIA OPTIONS AVAILABLE TO BUSINESS ARE MORE THAN MANY REALISE – 3 OBSERVATIONS When most people think media advertising, they think television, radio, newspapers and probably magazines and online. There is, however, a lot more to the media landscape. Expenditure on outdoor advertising in Australia is currently growing at the rate of 8.9%, well […]

THE MEDIA OPTIONS AVAILABLE TO BUSINESS ARE MORE THAN MANY REALISE – 3 OBSERVATIONS When most people think media advertising, they think television, radio, newspapers and probably magazines and online. There is, however, a lot more to the media landscape. Expenditure on outdoor advertising in Australia is currently growing at the rate of 8.9%, well above the average growth in media spend of around 3%. Certainly, it is growing from a low base – with total expenditure still only around $716 million per annum – but at least it is growing,  and grow it should. While most outdoor advertising is crap, this is more related to the inability of many to produce high quality outdoor advertising than it is a comment on the medium. Outdoor advertising has the advantage of being: highly intrusive geographically powerful highly memorable It is hard to miss a good sign. Signs can be placed near…