FEW BUSINESS PEOPLE SEEM TO KNOW WHO SHOPS ONLINE Even businesses with a high quality online shopping presence seem to have miss-conceptions about who does and does not shop online. So who does shop online? The facts are – about 94% of Australians have internet access and about 75% of then have shopped online once […]

FEW BUSINESS PEOPLE SEEM TO KNOW WHO SHOPS ONLINE Even businesses with a high quality online shopping presence seem to have miss-conceptions about who does and does not shop online. So who does shop online? The facts are – about 94% of Australians have internet access and about 75% of then have shopped online once with some 60% having shopped online more than once. It seems that most people shop online at some stage. It is however worth profiling online shoppers in Australia. Research has suggested the following profile: INCOME Under $50,000 46% shop online $50,000 – $75,000 57% shop online $75,000 – $100,000 70% shop online 100,000 – $150,000 76% shop online $150,000 – $200,000 86% shop online   AGE 18 – 24 61% shop online 25 – 34 69% shop online 35 – 44 73% shop online 45 – 64 65% shop online 55 – 64 52% shop…