20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered one of the great retail experiences in Australia. It was most certainly considered to be one of the great Australian retail brands. In 2020 Myer has 60 stores across Australia and is considered anything but an example […]

20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered one of the great retail experiences in Australia. It was most certainly considered to be one of the great Australian retail brands. In 2020 Myer has 60 stores across Australia and is considered anything but an example of great retailing or a great brand. If anything, Myer is now viewed by many as a failing business with a very short life expectancy. Many, including me, have already written the epitaph of this once great brand. Mine will read – ‘hear lies a business that forgot what is important’.Myer relisted on the Australian stock exchange with a price of $4.10 in 2009 and has never traded above this price. By 27 July 2020 Myer was trading at 20c. While I am not a stock market pedant, I see no reason why Myer will…