$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the key to success. That is, by developing a quality product, the business is almost guaranteed of success. Unfortunately, for the likes of HP, which burned $3.3 billion on its failed Touch-Pad, quality is not the key to […]

$3.3 billion-dollar loss on touch-pad Many people in business hold the view that a quality product is the key to success. That is, by developing a quality product, the business is almost guaranteed of success.Unfortunately, for the likes of HP, which burned $3.3 billion on its failed Touch-Pad, quality is not the key to success. Indeed, quality is not even the starting point of a success story. There are many examples of high-quality products that have failed to find a market and achieve sales targets, including: Google Glass Samsung Galaxy Note 7 Nike Fuel-Band Amazon Fire Phone Books could probably have been written about failed quality products.Equally, there are low-quality products (depending on how one defines quality) that have sold very well, including McDonald’s coffee, French fries – and everything else they sell.The fact is, rather than a quality product, the starting point for a success story is a product…