myth fifteen – changing the advertisement will increase enquiries

7 times viewed before registration There are two solutions most commonly suggested by advertising agencies when there is a need to boost sales: Change the creative and launch a new advertisement or campaign Increase the media budget and reach out to more people more often The focus here is the first of these suggestions. The […]

7 times viewed before registration There are two solutions most commonly suggested by advertising agencies when there is a need to boost sales: Change the creative and launch a new advertisement or campaign Increase the media budget and reach out to more people more often The focus here is the first of these suggestions. The second will be addressed in the future.The question sure is – will updating the creative and developing a new advertisement or campaign contribute to a boost in sales. Clearly this will depend on a range of factors, including the quality of the advertising, the length of time the existing campaign has been running and whether advertising, or the lack there of is making any contribution to the less than satisfactory sales. Two factors might however be especially relevant: Whether or not the current campaign has registered with the target audience The likely effect of new…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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