42% of B2B marketers believe their content marketing is effective Content marketing is arguably more relevant and effective in the B2B environment than in the B2C environment. Interestingly, one study found that only 42% of B2B marketers consider their content marketing strategy to be effective, despite the resources invested.  This is an important finding, given […]

42% of B2B marketers believe their content marketing is effective Content marketing is arguably more relevant and effective in the B2B environment than in the B2C environment. Interestingly, one study found that only 42% of B2B marketers consider their content marketing strategy to be effective, despite the resources invested.  This is an important finding, given other research indicating that:  60% of marketers produce at least one piece of content every day 78% of consumers believe content shows a focus on good relationships 57% of marketers report that custom content is their top priority 61% of consumer buying decisions are impacted by content Content presents a real opportunity for most businesses. In the B2B environment, it drives: Brand awareness – 84% Lead generation – 83% Engagement – 81% The fact is, however, ‘content – per se’ is not king.The fact is, only high-quality content is king.Most content is ignored. One study…