260% more donations for Roberts, Ralphs, and Roses Psychologist Adam Alter looked at donations made by citizens of the United States after a hurricane. One of his findings was that the name given to the hurricane has a direct impact on the names of the people donating. People tend to donate more when the hurricane […]

260% more donations for Roberts, Ralphs, and Roses Psychologist Adam Alter looked at donations made by citizens of the United States after a hurricane. One of his findings was that the name given to the hurricane has a direct impact on the names of the people donating. People tend to donate more when the hurricane name has the same first letter as their name and even more when the hurricane has the same name they do.In her research, psychologist Jesse Chandler found that for hurricane Rita in 2006, people named Robert, Ralph, Rose, or some other name beginning with ‘R’ donated on average 260% more than other people with other names. Alter found that in 2013 – Hurricane David (shared by 3.5 million Americans) resulted in significantly higher fundraising than hurricane Joyce (shared by 6000 Americans) or hurricane Dorian (shared by 9000 Americans).These are just two of the many studies…