90% more positive feelings about brands after attending a live event A recent study found that 90% of consumers feel more positively about a brand or a business after the personal contact that comes from attending an event. Despite all the growth in online or digital marketing and all the focus on large scale communication, […]

90% more positive feelings about brands after attending a live event A recent study found that 90% of consumers feel more positively about a brand or a business after the personal contact that comes from attending an event. Despite all the growth in online or digital marketing and all the focus on large scale communication, there is still an important place for events and personal contact in both B2B and B2C marketing.Personal communication covers a multitude of things, including direct selling, networking, presentation events and personal presentations. A feature of each of these is eye-to-eye contact and the activation of serotonin. Research shows that sales are much more likely to occur when there is serotonin involved.The strengths of personal communication include: Increased potential for conversion due to the presence of serotonin The opportunity to personalise the communication The chance to ask and answer questions The limitations of personal communication include:…