MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 OBSERVATIONS I have not read the West Australian newspaper in my home state for 20 years.  I cannot see a single reason why I would waste my time, or reward the appalling standard of journalism, by purchasing a publication that thinks it is the government […]

MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 OBSERVATIONS I have not read the West Australian newspaper in my home state for 20 years.  I cannot see a single reason why I would waste my time, or reward the appalling standard of journalism, by purchasing a publication that thinks it is the government of the state. So, that is my bias out of the way. Every morning I read the Financial Review online. I also read WA Today online. Like 60% of white-collar people in Australia, I get the majority of my news online. I even have ABC News 24 streaming live in the background in my office. This, in part, explains the 18% per annum decline in newspaper advertising in Australia over the last 12 months. I would argue that while television advertising is dying, newspaper advertising is all but dead. Indeed, the only things keeping it…