no one chooses what they believe

When is the last time you chose to believe something? Never, right? No one ever chooses what they believe! What you believe is the outcome, and an involuntary outcome of your many life experiences. It is an outcome all that has been said to you by your parents, broader family, teachers, friends and contacts. We […]

When is the last time you chose to believe something? Never, right? No one ever chooses what they believe! What you believe is the outcome, and an involuntary outcome of your many life experiences. It is an outcome all that has been said to you by your parents, broader family, teachers, friends and contacts. We are all influenced by what we hear or see in the media and what we see in the world we live in. No one is a Christian or Muslim by choice. The belief in a particular religion is learned and largely involuntary. No one is a Fascist or Communist by choice. Political beliefs are formed over time, on the basis of all of life’s experiences. Now, I am not saying that people are not responsible for their behaviour. In my view they are, although possible not exclusively. They can and do choose haw they behave,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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