Significance Trumps Advertising The Principle The pleading protestations of the Elephant Man, in the movie of the same name, ‘I am not an animal. I am a human being’, are as relevant to 20th century customers as they were to the treatment of the disabled and disfigured in the 1800s. Insight In mid-2017, I received […]

Significance Trumps Advertising The Principle The pleading protestations of the Elephant Man, in the movie of the same name, ‘I am not an animal. I am a human being’, are as relevant to 20th century customers as they were to the treatment of the disabled and disfigured in the 1800s. Insight In mid-2017, I received a ‘form letter’ from Optus, advising me that our internet and telephone were about to be cut off due to unpaid charges. Apparently, we had not paid for the service for 3 months. While I was appreciative of the fact that they had not cut off there service after such a long period of non-payment, I was also concerned in that they had not sent me an invoice in that period, there was no direct debit set up and It took an hour hanging hold before I could tell this to a representative of the…