opportunity 141 of 150 I still hear business people suggesting that business people do not use or respond to social media. Many business people operating in a B2B environment have suggested to me that ‘I never use social media’ (suggesting that this is proof that their market does not) or simply that – ‘my target […]

opportunity 141 of 150 I still hear business people suggesting that business people do not use or respond to social media. Many business people operating in a B2B environment have suggested to me that ‘I never use social media’ (suggesting that this is proof that their market does not) or simply that – ‘my target market does not respond to social media.’ Well, for the benefit of these business people, and any of my readers who still share this view, the following statistics are offered for your consideration: 55% of B2B buyers search for information on social media 93% of B2B marketers now have social media accounts 80% of business decision makers prefer online content to advertising 54% of B2B marketers say they have generated leads from social media 84% of B2B marketers now have a social media strategy 78% of B2B marketers using social media say it has increased…