what about the not for profit sector ?

INNOVATION – INSIGHT 16 Innovation is most often associated with commercial, for profit enterprises. It is however equally important for not for profit organisations. Indeed, I would argue that it is the lack of innovative thinking that has led to the: – Demise of organisations like Rotary, Lions and Apex – Difficulties associated with securing […]

INNOVATION – INSIGHT 16 Innovation is most often associated with commercial, for profit enterprises. It is however equally important for not for profit organisations. Indeed, I would argue that it is the lack of innovative thinking that has led to the: – Demise of organisations like Rotary, Lions and Apex – Difficulties associated with securing attendance at charitable events – Difficulties associated with securing volunteers – Difficulties associated with raising money Not for profits tend to be less inclined to have the consumer focus needs for innovation Not for profits are less inclined to undertake research that supports innovation Not for profits are less likely to create cultures that encourage innovation Not for profits tend to be less inclined and less able to appreciate failure Not for profits tend to have more conservative boards The fact is however innovation is no less important for not for profits than it is…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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