INNOVATION – INSIGHT 20 I have been asked – how often should businesses address innovation? In my view this is the wrong question.  The right question is – should innovation be periodic or constant? My answer to this is – constant! I have also been asked – what issues should have innovative thinking and processes […]

INNOVATION – INSIGHT 20 I have been asked – how often should businesses address innovation? In my view this is the wrong question.  The right question is – should innovation be periodic or constant? My answer to this is – constant! I have also been asked – what issues should have innovative thinking and processes applied to them? My answer to this is – most! Am I right? Innovation needs to be an ongoing process that never stops. Business should always be looking at avenues for sustaining innovation to extend the lifecycle of products and services; efficiency innovation to fund disruptive innovation and opportunities for disruptive innovation to access new markets, consolidate existing markets, build market share or even dominate markets Given the speed at which markets and their expectations are changing constant innovation is essential if a business is to realise its potential Innovation needs to become the CORNERSTONE…