people are important in b2c and b2b Steve Jobs taught marketers like me, and indeed, marketers in general, a great deal. In many respects, he was a master of 21st century marketing. He built a great corporate brand in Apple, and great product brands in iPhone and iTunes etc. He also created a great personal […]

people are important in b2c and b2b Steve Jobs taught marketers like me, and indeed, marketers in general, a great deal. In many respects, he was a master of 21st century marketing. He built a great corporate brand in Apple, and great product brands in iPhone and iTunes etc. He also created a great personal brand, and it might well be his personal brand that endures the longest. Certainly, his personal brand could never be subject to a takeover – not that anyone could currently afford to buy Apple. To appreciate that magnitude of the Steve Jobs brand – just Google his name or look at the number of listings on YouTube. You might also consider all the movies, mini-series, books and documentaries that focus on Steve Jobs. I would argue that many people buying Apple products are still buying Steve Jobs – and herein lies the point of this…