bridge to gap Jeff Bezos defined a brand as – ‘a summary of what your customers say about you when you are not in the room’. There are many definitions of a ‘brand’, but surely few are better that this. What is more, it is a definition that is equally relevant to a business, a […]

bridge to gap Jeff Bezos defined a brand as – ‘a summary of what your customers say about you when you are not in the room’. There are many definitions of a ‘brand’, but surely few are better that this. What is more, it is a definition that is equally relevant to a business, a product or a person. It is equally relevant to a corporate brand, product brand or personal brand. Focusing on personal branding It does not matter in the least what you say about yourself. That will have no bearing on how people respond to you. What you think about or think you know about yourself will not impact at all on what your employer pays you, If your prospect engages you, if the love of your life wants you or any other measure of success in your life. The determinate of success is what others, and…