The fact is philanthropy was never alive. It is nothing more than a quaint notion that many of us would like to think is alive and well – reflecting the very best of human nature. Last week I wrote a blog addressing the tragic passing of service clubs. There was an enormous response from my […]

The fact is philanthropy was never alive. It is nothing more than a quaint notion that many of us would like to think is alive and well – reflecting the very best of human nature. Last week I wrote a blog addressing the tragic passing of service clubs. There was an enormous response from my 4000 readers. One of the things that service clubs need to realise, along with charities and business is that no-one does anything for nothing. Everyone wants a return from everything they do, even if that return is as simple as feeling good. Recognising this fact is the key to unlocking sponsorship dollars. Corporate Social Responsibility is alive and well and growing in importance, but CSR should never be confused with philanthropy. CSR is not philanthropy. Further, suggestions that dollars are harder to raise in tough economic times is hard, are grossly exaggerated. The main effect of…