Defining your personal brand is essential, but it is not enough. Communicating your personal brand is important, but there is no point in defining or communicating your brand, unless you live it. Indeed, it is essential to live your personal brand before you communicate it. Until you live the brand, there is no brand. In […]

Defining your personal brand is essential, but it is not enough. Communicating your personal brand is important, but there is no point in defining or communicating your brand, unless you live it. Indeed, it is essential to live your personal brand before you communicate it. Until you live the brand, there is no brand. In fact, if you live the brand well, communication may not be necessary, and certainly will be less necessary.   Some years ago, I read the biography of Richard Branson. In it, he spoke of his lack of cash when launching Virgin, and how he developed and leveraged his personal brand to raise the profile of Virgin and build the international brand that it is today. While Virgin today stands independent of the Branson brand, Richard’s personal brand lives on, not because he communicated it, but because he lives it.   There are fewer finer examples…