23% increase in revenue through effective branding Recent research suggests that consistent branding across all channels can deliver a 23% increase in revenue There are two critical points here: Branding can drive revenueConsistency is essential The contribution that branding can make to revenue is multifaceted. It includes driving enquiry and conversion, boosting the perception of value, and, ultimately, increasing […]

23% increase in revenue through effective branding Recent research suggests that consistent branding across all channels can deliver a 23% increase in revenue There are two critical points here: Branding can drive revenueConsistency is essential The contribution that branding can make to revenue is multifaceted. It includes driving enquiry and conversion, boosting the perception of value, and, ultimately, increasing margins. However, branding will only work effectively if you communicate your brand messaging consistently: Across timeAcross channels Not only is consistency essential, but, inconsistency can be highly destructive. It has the potential to damage credibility. The following statistics demonstrate the importance of branding: 89% of marketers say that brand awareness is their top goal77% of marketing leaders say a strong brand is critical to their growth plans Effective branding involves:Defining the brand – in consultation with the audienceLiving the brand – through cultureCommunicating the brand – with absolute consistencyThen, the brand must be reflected in:All communication over all channelsAll behaviour by…