REPUTATION MANAGEMENT IS BULLSHIT – 3 OBSERVATIONS The fact that so many businesses still use the term ‘public relations’ to describe their business demonstrates how behind the times they are and or their clients are. Find me two public relations consultants and I will give you three or four different definitions of the term ‘public […]

REPUTATION MANAGEMENT IS BULLSHIT – 3 OBSERVATIONS The fact that so many businesses still use the term ‘public relations’ to describe their business demonstrates how behind the times they are and or their clients are. Find me two public relations consultants and I will give you three or four different definitions of the term ‘public relations’. I have read more than most and I am not sure what the term means. Indeed, it seems to mean different things to different people. Many would say that the term public relations includes the disciplines of media relations, and social media. Others view social media as a separate discipline. Many would suggest that the term public relations incudes the disciplines of event management and sponsorship. Others view these disciplines as being separate stand-alone areas of expertise. Some would say that public relations includes native advertising and content in general, while others would suggest…