3 reasons why ethics makes good commercial sense Over recent years a great deal has been written about the importance of Corporate Social Responsibility. Many businesses have invested significant sums of money in CSR. More recently, thanks to Michael Porter, there has been a lot written and said about Corporate Shared Value. A number of […]

3 reasons why ethics makes good commercial sense Over recent years a great deal has been written about the importance of Corporate Social Responsibility. Many businesses have invested significant sums of money in CSR. More recently, thanks to Michael Porter, there has been a lot written and said about Corporate Shared Value. A number of businesses have invested significantly in CSV. CSR is most often defined as – ‘the way business takes into account the financial, environmental and social impacts of its decisions’ while CSV is defined as – ‘enhancing the profitability of a business while simultaneously advancing the economic and social conditions in the community’ In theory both are important and both contribute to the business and the community. In theory both are about behaving ethically. In practise however, both tend to be about -‘implementing strategies that enhance the image of businesses’. In practise both CSR and CSV strategies…