Most businesses focus on products. The best businesses focus on markets. It is easier to focus on products, but it is also less cost-effective. It is harder to focus on markets, but in the medium term it will lead to much better profitability with much lower marketing costs. it will always be more effective to […]

Most businesses focus on products. The best businesses focus on markets. It is easier to focus on products, but it is also less cost-effective. It is harder to focus on markets, but in the medium term it will lead to much better profitability with much lower marketing costs. it will always be more effective to understand a market, understand that market, develop a relationship with that market and sell them a range of products. Ask APPLE. It will always be less profitable to develop a product or range of products and then search around for markets to sell those products to. Just ask KODAK. Smart businesses are now moving to a market orientation.   This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –www.djohncarlsonesq.com/publishing John Carlson is a behavioural scientist, strategic planner and lateral thinker focusing on branding, marketing, communication, personal advancement, business development and behaviour…