opportunity 132 of 150 Social media has proven to be a game-changer in marketing and, indeed, in life more generally. It has changed the way we build a brand, network, sell product, and learn about the world we live in. More importantly, social media has changed the way we communicate, assuming of course we actually […]

opportunity 132 of 150 Social media has proven to be a game-changer in marketing and, indeed, in life more generally. It has changed the way we build a brand, network, sell product, and learn about the world we live in. More importantly, social media has changed the way we communicate, assuming of course we actually use it to communicate – which we most certainly should. Social media is more than a marketing tool and, indeed, more importantly, it is a communication tool. Communication, of course, implies the two-way flow of information. Advertising, traditional public relations and direct marketing do not involve communication because, unlike social media, the flow of information is just one way – from vendor to potential purchaser. Relationships are increasingly being recognised as the key to building a business, maximising conversion rates, maximising repeat business, maximising referral rates and, indeed, maximising brand loyalty. Once relationships are established…