opportunity 137 of 150 So, you are driving along a country road with your family and you see a big brown cow. Do you share this news with your family? Probably not! Brown cows are fairly common. You drive a little further, and see a black and white cow. Do you share this news with […]

opportunity 137 of 150 So, you are driving along a country road with your family and you see a big brown cow. Do you share this news with your family? Probably not! Brown cows are fairly common. You drive a little further, and see a black and white cow. Do you share this news with the family? Probably not! They have almost certainly seen a black and white cow before. You drive even further, and this time you see a purple cow. Do you share this news with the family? Almost certainly! It is not every day you see a purple cow. This really is news, and the chances are, the family will want to see it also. I first read about the concept of a purple cow in a book by Seth Godin entitled, curiously enough – ‘Purple Cow’. The subheading was ‘Transform your Business by Being Remarkable’. The…