and build a few new ones – 6 recommendations I have said many times that social media involves replacing the coffee table with a lap top or mobile device. Very similar rules apply if you want it to work well – and most businesses need more of both. Here are 6 recommendations to take into […]

and build a few new ones – 6 recommendations I have said many times that social media involves replacing the coffee table with a lap top or mobile device. Very similar rules apply if you want it to work well – and most businesses need more of both. Here are 6 recommendations to take into account in exploiting the potential of social media: speak to the right people The starting point of any cost effective communication strategy must be defining the audience that you want to communicate with. The priority in the audience will be prospects, but due consideration also needs to be given to existing customers (often the most active and critical) and stakeholders. The better defined the market, the more effective communication will be. The more targeted the communication, the more effective it will be. There is considerable merit in targeting both channel selection and messaging to specific…