In my experience, there are two kinds of restaurants, those you eat in and those you dine at. With restaurants you eat in, the primary considerations are convenience, taste, price and possibly health. If all four requirements are satisfied, there is every likelihood you’ll go back again. More interesting to me however are those restaurants […]

In my experience, there are two kinds of restaurants, those you eat in and those you dine at. With restaurants you eat in, the primary considerations are convenience, taste, price and possibly health. If all four requirements are satisfied, there is every likelihood you’ll go back again. More interesting to me however are those restaurants you dine at. Those restaurants need to offer something special. They need to offer something which makes them sufficiently memorable or distinctive to make you want to go back again and again. Furthermore, restaurants in my view are living proof of the adage that “there is an inverse relationship between how distinctive a product is and the level of marketing expenditure” The more distinctive and memorable a restaurant is the less that restaurant needs to spend on marketing and communication. The fact is however, the vast majority of Western Australian restaurants including those you eat…