OMNICHANNEL RETAILING WILL RAPIDLY BECOME THE NORM – 3 OBSERVATIONS My last article discussed the rapid anticipated growth of e-commerce. Some estimates suggest that 50% of all retailing will be online by 2030 – a prediction I see as more than realistic. This will not however see the end of bricks and mortar retailing – […]

OMNICHANNEL RETAILING WILL RAPIDLY BECOME THE NORM – 3 OBSERVATIONS My last article discussed the rapid anticipated growth of e-commerce. Some estimates suggest that 50% of all retailing will be online by 2030 – a prediction I see as more than realistic. This will not however see the end of bricks and mortar retailing – which by definition will still have 50% of the market – offering a different experience and used for different reasons. Online retailing is also not just on thing. It involves purchasing through a range of platforms including desk top computers, lap top computers, tablets and mobile phones – with mobile devices in general expected to increasingly dominate. Further, mobile devices are not only used and will not only be used, in the future to make purchases. Mobile devices are currently and will continue to be used in the bricks and mortar environment to compare prices,…