Clubs like Rotary, Lions, Apex and many others make a substantial contribution to our society. Like most clubs, including many other sporting and community clubs, these service clubs are dying. Their membership today is a fraction of what it was 10 years ago and most of the members are over 50. It is becoming increasingly […]

Clubs like Rotary, Lions, Apex and many others make a substantial contribution to our society. Like most clubs, including many other sporting and community clubs, these service clubs are dying. Their membership today is a fraction of what it was 10 years ago and most of the members are over 50. It is becoming increasingly difficult for clubs to attract and retain members – especially those members young enough to take the club into the next decade and the one after that. What is more the executive members of these clubs at the local, state, national and international levels are thrashing around trying to find solutions – largely without success. But all is not lost, there is a solution. The difficulty is that the solution lies beyond the comprehension, and well beyond the comfort zone of the aging club members who have long forgotten what innovation is, if indeed they…