THAT IS OFCOURSE UNLESS YOU ARE A SCIENTIST AND NOT A BUSINESS PERSON In researching my more than 400 blog articles this year, I have read a great deal of research by some brilliant scientists – and in particular behavioural scientists – some of whom have won Nobel Prizes. It has been both informative and […]

THAT IS OFCOURSE UNLESS YOU ARE A SCIENTIST AND NOT A BUSINESS PERSON In researching my more than 400 blog articles this year, I have read a great deal of research by some brilliant scientists – and in particular behavioural scientists – some of whom have won Nobel Prizes. It has been both informative and a privilege. During the course of the year I have spoken with so many smart business people who still rely on common sense and intuition, often spurning academic research. This has been both alarming and disappointing. It makes me recall the words on an academic researcher who worked with some of the biggest corporations in the world. He said – ‘I prefer not to work with Australian businesses because the CEO’s know it all. During the course of this year we have all seen Zara take share from Myer, Aldi take share from Woolworths and…