3 pathways to empathy The capacity to see the future is critical if an organisation is to commercialise creativity (innovate) on an ongoing basis There is considerable benefit in being able to understand the human condition and orient product and services towards that condition. Indeed, empathy is considered by many as the first of 6 […]

3 pathways to empathy The capacity to see the future is critical if an organisation is to commercialise creativity (innovate) on an ongoing basis There is considerable benefit in being able to understand the human condition and orient product and services towards that condition. Indeed, empathy is considered by many as the first of 6 stages in an effective long term innovation strategy Certainly great innovators like Apple, Google, and Dyson – all long serial innovators – consistently demonstrate a high level of empathy. But how do they ensure the required level of empathy? I would argue that there are a number of strategies, three of which are: Understanding and addressing what makes us human Understanding and addressing natural states Maintaining a commitment to being better at addressing both Consider, why do humans have brains while trees do not? The answer is that we need brains to move. Movement is…