IT IS NOT JUST ABOUT TRENDY BIG DATA – 3 OBSERVATIONS Big data has been one of the buzzwords in business for maybe 5 years or more, and will continue to be the focus of much energy and many articles in the years ahead. I find this interesting given that few people I meet know […]

IT IS NOT JUST ABOUT TRENDY BIG DATA – 3 OBSERVATIONS Big data has been one of the buzzwords in business for maybe 5 years or more, and will continue to be the focus of much energy and many articles in the years ahead. I find this interesting given that few people I meet know what big data is, and even fewer know what to do with it. Big data is a trendy term that describes the large volume of data, both structured and unstructured, available to business on a day to day basis. It is a trendy phrase for the range of information available to business that can assist decision making. It is jargon. Personally, I don’t find the term big data all that useful. That said, sound data is the basis for all sound decision making, and the assessment of available data is essential as part of the…