80% of HR leaders say employer branding has a significant impact on their ability to attract talent For most employees, income is a major consideration. That said, the vast majority are looking for more than that. Research suggests that 80% of potential employees are influenced by the brand of the business they are considering working […]

80% of HR leaders say employer branding has a significant impact on their ability to attract talent For most employees, income is a major consideration. That said, the vast majority are looking for more than that. Research suggests that 80% of potential employees are influenced by the brand of the business they are considering working for. At the same time, employers are looking for staff who will engage with the organisation and its brand. Research shows that such engagement can deliver a 21% increase in profit.In his book ‘Good to Great’ Jim Collins highlights the importance of employing only the ‘right’ staff – not the best available – but the ‘right’ staff – those ideally suited for the job in question. Further to this, Collins suggests that if a business cannot find the ‘right’ person – they should not employ anyone at all. He highlights the high cost of employing…