solve people’s problemsI have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars spent on marketing. With this in mind, I have started the year with my first 10 THOUGHTS on how to maximise return on investment in marketing. This is […]

solve people’s problemsI have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars spent on marketing. With this in mind, I have started the year with my first 10 THOUGHTS on how to maximise return on investment in marketing. This is the eighth. I hate vacuum cleaning with a passion. Having said that, I am probably not alone. I have no doubt that a vacuum cleaner is a ‘grudge purchase’. I certainly see it as such. Recently, however, I was at a friend’s home and some dry food was split. I begrudgingly offered to vacuum up the mess. Alas, my offer was accepted, and I was given directions to the vacuum cleaner. As it turned out, the experience of vacuuming the mess was a delight. More importantly, the vacuum cleaner was a delight. It was the…