LEVERAGING CUSTOMER TYPES CAN BE VERY EFFECTIVE IN BREAKING BAD HABITS Even within your target market it is highly likely that the level of homogeneity is lower than many might think. There are a number of ways that individuals in a target market can differ. Understanding and leveraging these differences can be very useful in […]

LEVERAGING CUSTOMER TYPES CAN BE VERY EFFECTIVE IN BREAKING BAD HABITS Even within your target market it is highly likely that the level of homogeneity is lower than many might think. There are a number of ways that individuals in a target market can differ. Understanding and leveraging these differences can be very useful in replacing bad habit with a good one. Consider the following behavioural types identified in the literature: Loyal Discount Impulsive Needs focused The first of these groups will be the hardest to crack. The second will be had to crack if your product is more expensive. The third group might be a good target for marketing and the third might be an excellent target for a superior product. Consider the following spending types identified in research: Uncomplicated Spendthrift Tightwads The first of these groups might be relatively easy to sway with a strong marketing message. The…