stop kidding yourself

start now and move quickly   I recently advertised 3 jobs on Seek, Indeed and Linked In. I received hundreds of responses, and was forced to read hundreds of resumes.   With hundreds of resumes to read and a limited time to read them, I had to skim them and apply an exclusion strategy to […]

start now and move quickly   I recently advertised 3 jobs on Seek, Indeed and Linked In. I received hundreds of responses, and was forced to read hundreds of resumes.   With hundreds of resumes to read and a limited time to read them, I had to skim them and apply an exclusion strategy to identify a smaller number that I would study in detail. I am sure most employers and Hr consultants do the same thing. As had occurred previously when i have reviewed resumes, this brought two things to mind:   The importance of the first page of a resume The importance of personal branding for everyone   I suspect that few people drafting a CV understand just how quickly readers of their resume paints a picture of them in their mind. I realised that I form a judgement very quickly. I very quickly formed a view on…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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