story telling beats a sales pitch

opportunity 121 of 150 I am sure we have all noticed the advertisements at the beginning of YouTube clips. Many of us have seen the guy with 20 amazing cars and a Hollywood home, and James who has been an online entrepreneur for 8 years – along with many others. The fact is, this form […]

opportunity 121 of 150 I am sure we have all noticed the advertisements at the beginning of YouTube clips. Many of us have seen the guy with 20 amazing cars and a Hollywood home, and James who has been an online entrepreneur for 8 years – along with many others. The fact is, this form of advertising is becoming more common because more and more people are using YouTube – and it works. This is an example of an entirely measurable and accountable advertising medium. It is brilliant for targeting the right people – which is why you may not know anything about the two commercials I referred to in the first paragraph. They came to me based on my interests while other advertisements come to you based on your interests. You may have noticed two styles of commercials – those with the yellow line at the bottom that play…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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