1/21 – STRONG BRANDS INCREASE PRODUCTIVITY 50% more qualified applicants for a strong brand In his landmark book “Good to Great”, Jim Collins noted that while good businesses employ good people, great businesses employ the ‘right’ person. The right person is one who will excel in the role and deliver the outcomes the business needs […]

1/21 – STRONG BRANDS INCREASE PRODUCTIVITY 50% more qualified applicants for a strong brand In his landmark book “Good to Great”, Jim Collins noted that while good businesses employ good people, great businesses employ the ‘right’ person. The right person is one who will excel in the role and deliver the outcomes the business needs – and nothing less. In order to attract the right person for a role, it important to have a strong and attractive brand. Research suggests that businesses with a strong brand attract 50% more qualified applicants. Research also suggests that 75% of candidates will research the reputation of an organisation before applying for a job.  Finally, research suggests that 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent. Employing the right people is central to maximising profitability. Staff with the right qualifications, the right…