BackAt a recent luncheon I was asked – ‘What do you do?’ I responded – ‘Among other things I consult in marketing and communication’ The retort was – ‘That could mean anything! What do you actually do?’ Initially irritated, it then occurred to me that this is a very good question. Indeed, it is an important question. It ...
What do you think?
I recently distributed to my database, an article entitled “Frustrating Western Australia”, asking the question, why are businesses in Western Australia so conservative? I received a number of responses, all of which I think were very thoughtful. All of which agreed with my proposition that businesses in Western Australia are conservative. I think that this is ...
Category Killing Politicians
I recently heard a national press club address on the ABC, in which one of the subjects addressed was the image of politicians and politics in Australia and more broadly, around the world. The speaker highlighted a conversation that he’d had some months previously with the marketing manager of Burger King in the United States. During ...
