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In BRAND AND BRANDING

FRANCIS – THE ULTIMATE BRAND CHAMPION

Saturday, December 14, 2013

A friend suggested to me the other day that that Catholicism has nothing to offer the world. I disagree. Setting aside the issues being addressed at Royal Commission and all the numerous crimes against humanity this organisation has inflicted in the world, it also serves three useful purposes. It gives many thousands of people a great deal of ...

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Friday, January 24, 2014
CUTTING TO THE CHASE
Friday, January 17, 2014
I HAVE FORGOTTEN YOUR WEBSITE ADDRESS AND DON’T USE YELLOW PAGES
Friday, January 10, 2014
WHEN IS BRANDING BULLSHIT???
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In BRAND AND BRANDING

SO MUCH IS ABOUT CULTURE

Saturday, November 9, 2013

I have written a number of blog articles recently that were critical of service standards in a range of retail and food service outlets. I stand by my remarks and thank the many people who sent through comments, suggestions, alternatives views, their own experiences and corrections of my poor spelling. I am with you one and ...

View post
,
RELATED
Friday, January 24, 2014
CUTTING TO THE CHASE
Friday, January 10, 2014
WHEN IS BRANDING BULLSHIT???
Saturday, December 14, 2013
FRANCIS – THE ULTIMATE BRAND CHAMPION

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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