BackI have written a number of blog articles recently that were critical of service standards in a range of retail and food service outlets. I stand by my remarks and thank the many people who sent through comments, suggestions, alternatives views, their own experiences and corrections of my poor spelling. I am with you one and ...
WHEN POOR SERVICE KILLS A PREMIUM BRAND
After a month of procrastinating I went to a central city OPSM store recently to have my eye tested. I felt that my glasses might need an upgrade, and as it turned out, I was right. What is more, I am entirely happy with the glasses I purchased and am now wearing the type this blog ...
BUY WA – WHY?
On one of the very few, if not only, occasion I watched commercial television last week, I saw a commercial promoting Browne’s diary products. You may have seen it. It is the one featuring a cross section of Western Australians encouraging other Western Australians to buy Western Australian products, and in particular Browne’s dairy ...
PERSONAL BRANDING – A KEY TO SUCCESS
My last article on the subject of personal branding made the point that whether we like it or not we all have a personal brand. it just that some people manage and communicate their personal brand better than others. I think I also established that there is a direct link between personal branding and success. Branding, ...
What do you think?
I recently distributed to my database, an article entitled “Frustrating Western Australia”, asking the question, why are businesses in Western Australia so conservative? I received a number of responses, all of which I think were very thoughtful. All of which agreed with my proposition that businesses in Western Australia are conservative. I think that this is ...
