BackA senior member of my team recently resigned after 2 years with the firm. She joined LINC after working for 10 years in a similar role in United Kingdom. When asked why she was resigning, she said that it had nothing to do with LINC, nothing to do with money, nothing to do with the kind of ...
Pitiful Election Campaign
I have said many times that good marketing is first and foremost about having a good product. That in turn involves having a product that the target audience can believe in, have confidence in and will willingly want to buy. The way I see it, the product offering of all major political parties in Western Australia ...
How Much Does the Brand Matter?
The marketing and advertising industries go on and on about the importance of branding. There have been more articles written on this subject than probably any other in the area of marketing. Building brands is seen by many advertising agencies, as evidenced by their websites, as their primary function and their capacity to build brands as seen ...
Restaurants – A memorable experience
In my experience, there are two kinds of restaurants, those you eat in and those you dine at. With restaurants you eat in, the primary considerations are convenience, taste, price and possibly health. If all four requirements are satisfied, there is every likelihood you’ll go back again. More interesting to me however are those restaurants you dine ...
