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In GENERAL MARKETING

Politicians with Shovels

Wednesday, February 27, 2013

One of the most irritating sights on the television news is that of a politician holding a shovel, possibly filling a sandbag during a flood, or shifting rubble after a mudslide. It is equally irritating to see politicians shifting rubble after a bushfire or even touring a bushfire region. We all know when we watch these broadcasts ...

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RELATED
Tuesday, March 19, 2013
Scott Morrison is an Evil Opportunist
Friday, March 15, 2013
Like So Many – I Am Disillusioned
Thursday, March 14, 2013
It is the Economy, Stupid
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In GENERAL MARKETING

Hottest Year on Record

Sunday, January 13, 2013

All of those people who opposed the carbon tax and still oppose any laws to encourage more responsible environmental behaviour, might reflect on the high temperatures in Australia today and the long run of high temperatures throughout the country. The 2012/13 summer has been hottest on record. Temperatures in many states including Tasmania have been the hottest ...

View post
,
RELATED
Tuesday, March 19, 2013
Scott Morrison is an Evil Opportunist
Friday, March 15, 2013
Like So Many – I Am Disillusioned
Thursday, March 14, 2013
It is the Economy, Stupid

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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