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In INNOVATION

ARE YOU THE FONT OF ALL KNOWLEDGE?

Saturday, November 8, 2014

INNOVATION – INSIGHT 12 I am sure you are ...................... or at least, like me, like to think you are! Regrettably none of us are and the truth is great innovation is almost always the outcome of great collaboration. The birth of Microsoft and Apple are two high profile examples of collaboration leading to great innovations. Perhaps ...

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RELATED
Wednesday, November 12, 2014
WHAT IS YOUR MODEL FOR CREATIVE THINKING?
Tuesday, November 11, 2014
DO YOU ENCOURAGE DIVERGENT THINKING?
Monday, November 10, 2014
WHAT ARE WE GOING TO DO WITH THE BOARD?

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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